Wednesday, April 25, 2007

Organic Postioning Takes Work

We'ver been really busy at the Denver web design firm Fusionbox that I work for. I haven't been doing much search engine work and it shows. We've gone down from position 5 on organic search engine results to 8 or 10 in the last couple of weeks.

I always tell clients that search engine marketing takes work and maintenance. Now, I just need to follow my own advice. The Denver search engine marketing landscape is a competitive one. In order to stay at the top of our game, we need to work at not only adding content to our site, but by following the other techniques that we teach our own clients.

Friday, April 06, 2007

Flash Intros

Flash Intros

At a seminar that I gave last winter, I told a group of marketing people that if they were considering Flash Intros that they should seriously reconsider this choice. About half of the group had "uh oh" looks on their faces. They had all planned Flash Intros and had no idea why these intros will kill traffic to your site.

Flash intros are the bane of users. Users hate waiting for them to load and about 90% of users skip them anyway. Whenever I see a Flash Intro, I bail immediately. This means you are losing site traffic right away. We always tell our clients not to use them because, besides being usability nightmares, they usually cost quite a bit and don't add any value to your site.

Perhaps the only audience who actually watches these things are marketing people. That's because they are marketing people. Your users aren't marketing people and your Flash Intro is not going to convince them to buy your products or services.

Do your bottom line and your users a favor and don't add a Flash Intro to your site.

Fusionbox is a Denver web development company.

Wednesday, April 04, 2007

Denver Internet Marketing

The rules for internet marketing have changed drastically over the past couple of years. Internet marketing is no longer just optimization-- it's really more Public Relations than anything. It takes time to do, but pays off over and over again, especially now that users are finding companies not just through search engines, but through social media outlets, press releases, articles, and forums.

This is good news for our clients because we can teach them how to use these tools themselves. Clients are no longer tied to an SEO for life.

The best rule of thumb for increasing your organic search engine ranking is adding value to your users. All of your efforts should work toward this goal. This means adding helpful, relevant content, putting resources out on the web, and establishing yourself as an expert in your field.

To learn more about Internet Marketing, give us a call at 720-956-1083.

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