The rules for internet marketing have changed drastically over the past couple of years. Internet marketing is no longer just optimization-- it's really more Public Relations than anything. It takes time to do, but pays off over and over again, especially now that users are finding companies not just through search engines, but through social media outlets, press releases, articles, and forums.
This is good news for our clients because we can teach them how to use these tools themselves. Clients are no longer tied to an SEO for life.
The best rule of thumb for increasing your organic search engine ranking is adding value to your users. All of your efforts should work toward this goal. This means adding helpful, relevant content, putting resources out on the web, and establishing yourself as an expert in your field.
To learn more about Internet Marketing, give us a call at 720-956-1083.
Wednesday, April 04, 2007
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