Sunday, February 15, 2009

Fusionbox Focuses on Web Technology

Alexander Groth, Fusionbox’s founder, is a programmer by trade. He founded Fusionbox because he knew there would be demand for a company with superior technical skills.

does not do logo development, radio, television, outdoor or any other type of advertising services, nor do we plan to. We do web and we love it. We are experts in usability, interactive design best practices, navigational best practices, internet marketing and especially at creating content management that is full of features and incredibly easy for non-technical people to use.

Over the years Fusionbox has seen many agencies in Colorado launch web departments that have failed. Knowing interactive really well takes years of experience and learning. Agencies struggle to recruit, hire and retain technical people because they don’t speak the language (geek speak). Agencies often bring us in as their de facto web department. We have long-term relationships with two ad agencies in California and have launched many sites for their clients.

Thursday, February 12, 2009

Fusionbox Process

Seth Godin's blog today talked about Algorithms. When strict Algorithms or formulas drive business, success is not always forthcoming. Ideas, methods, and products that warp, evolve, and expand win.

At Fusionbox, a Denver web design and agile software development agency where I work, our process has always been to define, design, measure and refine. Then, we complete the entire process over again. This means we embrace change, but only change when the data backs it up.

So, if we launched a search engine marketing campaign, based on what we thought was a good strategy, we would then look at analytics to see if the numbers backed up our thinking. If the numbers don't show success, we move in a different direction. If the numbers show success, we focus more resources on that strategy with slight variations to test success.

I'm Less Than 2%

I took the 43 Things Personality Quiz and found out I'm a
Self-Knowing Extroverted Tree Hugger

Tuesday, February 10, 2009

Twitter Bandwagon

Begin rant:

Six months ago, everyone wanted a Facebook page. Six months before that, everyone wanted a corporate blog. Now, everyone wants a Twitter account for their business. Before you take the time/energy=money, step back and ask yourself whether Twitter will bring you more sales, leads, brand awareness or relationships with your clients.

A blog is a great way to add keyword-heavy content. Who cares if anyone ever reads that content? A Facebook page is easy to set up and manage. Twitter is a commitment and does not have any search engine marketing benefit.

If done well, however, it's a great way to touch your clients and keep your brand top-of-mind. (Best be posting interesting, relevant information, though. Don't just talk about boring company news. Create some thought leadership.)

End rant.

This rant brought to you by Ivy Hastings, account director at Fusionbox, a Denver web design company.

Monday, February 09, 2009

Yay - We are Hiring

Fusionbox is hiring again. We have two new search engine marketing clients in the fitness industries and we have a complex web development project starting in the next couple months including video uploads, ratings, comments, social networking, ecommerce, etc.

We have 40 hour work weeks so you can have your life back. Enjoy beer in the fridge, foos ball, and decent salaries. Fusionbox has some of the smartest web developers in all of Colorado who work on challenging object oriented projects. (Sick of content management yet?)

Our search engine marketing work is strategic. It's not just cranking out content and linkbuilding. Our guys are creating integrated solutions that include paid, organic, social media, and online pr.

So, if you are a Denver web development badass or a Denver internet marketing pro who thrives on results, hit us up.

Friday, February 06, 2009

More New Clients

We've had quite the busy week with new clients at Fusionbox, a Denver web design and development shop.

We are working with one of the top television affiliates in the country to develop a new socially interactive site that will include user reviews, comments, and ratings. It's top secret until launch.

We developed some designs for one of our clients who is pitching to Target for a new product line with an instructional cooking video site. I'm a foodinista so this was so fun for me. She loved what our design team came up with.

We signed a deal with Fitness Together, one of the fastest growing franchisors in the company. We'll be working with them and Sukle to create a new search engine friendly site and they've signed up with us for a monthly search engine marketing package.

Finally, we ran the numbers for Morris Animal Foundation and there donations are up 48% over this time last year. Amazing!!

Monday, February 02, 2009

Fusionbox Revenues

Fusionbox, the Denver web design company I work for, has grown its revenue by over 50% in the last year. How did we get all that business? By having top search engine placement. But, we also were very careful about the clients that we did partner with. And, we insisted on partnership.

When we are able to work closely with clients and they listen to our advice, we do very well.