tag:blogger.com,1999:blog-129578192024-03-07T07:03:41.326-07:00Fusionbox :: Denver Web Design & DevelopmentFusionbox is a Denver, Colorado based web site design and development company. Our blog gives us the opportunity to discuss our projects and what's hot in web design, internet marketing and web-based technologies.Unknownnoreply@blogger.comBlogger91125tag:blogger.com,1999:blog-12957819.post-40223633031299240502011-04-05T20:12:00.001-06:002011-04-05T20:12:40.843-06:00Fusionbox Won a Top National AwardFor the fourth year in a row, Fusionbox has won top honors from BtoB Magazine for being a stellar <a href="http://www.fusionbox.com/">Denver SEO</a> and Interactive agency.<br />
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We've worked with a number of b2b companies here in Denver and nationwide. The strategy behind building an effective b2b site is quite different from b2c. For b2b, we're focused on bringing in great quality leads and marketing to them at all stages of the buying cycle.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-77357146494276895002011-03-11T18:35:00.000-07:002011-03-11T18:35:43.397-07:00Fusionbox NewsFusionbox, the <a href="http://www.fusionbox.com/solutions/denver-internet-marketing/">Denver Internet Marketing</a> Company I work for, has recently signed on several new clients. We have also started new projects for existing clients.<br />
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Some of the <a href="http://www.fusionbox.com/solutions/denver-internet-marketing/">Internet Marketing</a> we are doing now includes working with a B2B company to ensure it does not lose organic search engine ranking at the time of relaunch. We did not do the site design and the client came to us only after having a bad experience with their current web design company. They brought Fusionbox in to do SEO but we discovered that the site that was under development was not ideal at all because it lacked any lead generation program. Fusionbox also found out that the current vendor had not put any plans in place at all to manage page redirects, load times, or even properly optimized meta data.<br />
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We were glad we could step in and prevent a disaster at launch time. We managed to get the new site launched without losing any organic rank and by actually increasing rank dramatically for many of the client's targeted keywords.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-45489292257398028222011-02-21T13:08:00.000-07:002011-02-21T13:08:52.461-07:00QR Codes<div class="separator" style="clear: both; text-align: center;"><a href="http://qrcode.kaywa.com/img.php?s=8&d=http%3A%2F%2Ffusionbox.com" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://qrcode.kaywa.com/img.php?s=8&d=http%3A%2F%2Ffusionbox.com" /></a></div>QR Codes are a great way to drive offline strategies for completion and tracking online. The above code when scanned, simply takes users to the Fusionbox site, but could take them to a custom page designed specifically for mobile browsers with a special offer that users can access right from their phones. <div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-3284554578317679802010-11-18T13:26:00.000-07:002010-11-18T13:26:35.813-07:00Fusionbox Denver SEO Blog - Call-to-Action Placement is Critical<a href="http://www.fusionbox.com/blog/detail/call-to-action-placement-is-critical/">Fusionbox Denver SEO Blog - Call-to-Action Placement is Critical</a><br /><br />A quick article I wrote after reading about how research shows that items placed on restaurant menus at the top right hand side get ordered more often.<br /><br />I work at Fusionbox, a <a href="http://www.fusionbox.com/solutions/denver-seo/">Denver SEO</a> company.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-22502893692410915562010-10-16T14:40:00.000-06:002010-10-16T14:40:52.033-06:00Denver Interactive Agency wins Web AwardWe won another award for our work on www.togethermd.com, a b2b platform for health care professionals.<br /><br /><a href="http://www.fusionbox.com/blog/detail/fusionbox-wins-national-web-award/">Denver Interactive Agency wins Web Award</a><div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-16257620394031371522010-10-15T15:02:00.000-06:002010-10-15T15:02:57.559-06:00SEO: Bake it into the Web Design & Development ProcessHere's a great post by one of our <a href="http://www.fusionbox.com/">Denver SEO</a> team members on why it's so important to for SEO to be considered as a site is redesigned.<br />
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<a href="http://www.fusionbox.com/blog/detail/how-and-when-to-incorporate-seo-into-website-design-and-development/">How and When to Incorporate SEO into Website Design and Development </a><div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-78201143048102406482010-09-15T17:03:00.000-06:002010-09-15T17:03:20.439-06:00denver programming jobs<a href="http://www.fusionbox.com/blog/detail/fusionbox-hiring-really-smart-programmers/">denver programming jobs</a><div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-35578605597958434322010-07-01T18:54:00.002-06:002010-07-01T18:54:21.613-06:00Denver Web Development Company, Fusionbox, adds to Client List<a _cke_saved_href="http://www.fusionbox.com/solutions/denver-web-development/" href="javascript:void(0)/*308*/" target="_self">Denver web development</a> agency, Fusionbox, has been chosen to develop an Absence Management System (AMS) for Options & Choices, Inc. (OCI) that will help their new and existing clients manage employee absences. <br />
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The application, called LeaveXpertTM, is web-based and includes the full spectrum of leave types including, FMLA, disability, workers' compensation, sick leave, state leaves, and other casual absence types. According to studies, nationwide estimates show that up to 15% of a company’s payroll goes to pay for employee absence. LeaveXpertTM will help companies lower this number and impact their bottom line in a positive way.<br />
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Fusionbox will develop the project in two phases. The first phase will be an HTML demo of the application used by OCI to demonstrate LeaveXpertTM benefits to the market. The demo part of the project determines the look and feel of the application and will happen quickly to meet product launch requirements. The second, more extensive aspect of the project, will involve in-depth web development as the actual application, LeaveXpertTM, is brought to life. <br />
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About OCI:<br />
OCI (Options & Choices, Inc.) is a data integration and software services provider that helps companies make better-informed decisions about their employee benefit and risk management programs. OCI has designed and delivered integrated health and productivity solutions to Fortune 1000 companies since 1984. Today, OCI is alone in its unique combination of true data integration and technological acumen. OCI’s administrative structure allows for quick decisions, rapid senior management involvement when necessary, and low overhead costs.<br />
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About Fusionbox:<br />
Fusionbox, a <a _cke_saved_href="http://www.fusionbox.com/solutions/denver-web-development/" href="javascript:void(0)/*309*/">Denver web development</a> agency, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Fusionbox is a full-service Denver Internet marketing, web design, and web development company that is focused on increasing search engine visibility, and effectiveness of client sites to maximize ROI. For more information visit www.fusionbox.com.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-38442190511499914282010-06-17T18:59:00.000-06:002010-06-17T18:59:24.136-06:00Fusionbox is Hiring a Denver SEOIf you are a <a href="http://www.fusionbox.com/">Denver SEO</a> who is searching for a job, please see our job description post here:<br />
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<a href="http://www.denverseo.com/">Denver SEO</a> job description.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-9866660128409579062010-06-06T20:04:00.000-06:002010-06-06T20:04:10.850-06:00Denver Web Design Company, Fusionbox, Announces new clients<a href="http://www.fusionbox.com/">Denver web design</a> company, Fusionbox, is pleased to announce the following new clients:<br />
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OCI<br />
Retul<br />
Rocky Mountain Laser College<br />
All Season Financial <br />
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We'll be providing web design, web development, and SEO to these local Denver companies.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-61535116430633687332010-05-14T20:29:00.001-06:002010-06-06T20:22:51.058-06:00Fusionbox Launches New SiteFusionbox, a <a href="http://www.fusionbox.com/blog/detail/fusionbox-wins-new-denver-software-development-client/">Denver Software Development </a>Company has recently launched a new web-based software project for Nordsted, a Denver-based corporate wellness company.<br />
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The software allows for scheduling of health screenings. All of the development was done using PHP5/MySQL.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-85234922661884991992010-04-16T17:43:00.002-06:002010-04-16T17:47:30.391-06:00Fusionbox Adds New Denver SEO ClientThe Boys & Girls Clubs of Metro Denver has chosen Fusionbox, a <a href="http://www.fusionbox.com/solutions/denver-seo/">Denver SEO</a> Company, to design and develop a website to host their Rocky Mountain Raffle. This is the second year of the Raffle, the proceeds of which benefit the Colorado Boys & Girls Clubs. The raffle offers a million dollar Denver home or a million dollar cash prize to the grand prize winner. There are also incentive prizes for entering early or referring friends to enter the raffle.<br /><br />Fusionbox will also develop a custom content management system that will allow the Boys & Girls Club to easily update their site. The site is designed to the best in usability standards to allow customers to find the information they need quickly and purchase tickets easily. Fusionbox will also be providing search engine marketing and social media marketing to help promote the event and spread awareness of the Boys & Girls Clubs of Metro Denver.<br /><br />Fusionbox is thrilled to be able provide our services to help the Boys & Girls Clubs of Metro Denver.<br /><br />About Boys & Girls Clubs of Metro Denver:<br />BGCMD, which was founded in 1961, is a community-supported nonprofit organization that helps children and teens, especially those from low-income families, get the guidance, support and training they need to be successful now and in the future. During the critical after-school hours and summer months, when parents are working and many youth are left unsupervised, Club members have access to safe, youth-oriented facilities staffed by trained full and part-time staff members. A variety of programs are offered in the following areas: Education and Career Development; Leadership and Character Development; The Arts; Technology; Health and Life Skills; Sports, Fitness and Recreation. For more information, please visit www.bgcmd.org.<br /><br />About Fusionbox:<br />Fusionbox, a <a href="http://www.fusionbox.com/solutions/denver-seo/">Denver SEO</a> company, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Fusionbox is a full-service Denver Internet marketing, web design, and web development company that is focused on increasing search engine visibility, and effectiveness of client sites to maximize ROI. For more information visit www.fusionbox.com.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-33096861645470654032010-03-18T19:57:00.003-06:002010-03-18T19:59:50.855-06:00Geeky GoodnessFusionbox, the <a href="http://www.fusionbox.com/blog/detail/fusionbox-wins-new-denver-software-development-client/">Denver software development</a> company where I work has a new blog post about something that I can't understand. Maybe you will?<br /><br />I prefer to stick with my <a href="http://www.fusionbox.com/solutions/denver-seo/">Denver SEO</a> posts.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-26622307978002252572009-12-13T14:09:00.002-07:002009-12-13T14:10:38.505-07:00New Fusionbox ClientFusionbox won a new <a href="http://www.fusionbox.com/blog/detail/fusionbox-wins-new-denver-software-development-client/">Denver software development</a> client, Nordsted. We're building a custom web application for this healthcare company. The software will be released in early January.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-90204589427212656792009-04-08T17:56:00.003-06:002009-05-14T23:19:55.672-06:00How to Get High Google Rank<a href="http://www.fusionbox.com">Fusionbox</a>, the <a href="http://www.fusionbox.com">Denver web design company</a> has a rule of thumb for getting high organic rank for our clients through <a href="http://seo.fusionbox.com">search engine marketing</a>. We believe that if it is good for the user, it's good for your <a href="http://seo.fusionbox.com/service">search engine ranking</a>.<br /><br />Many <a href="http://seo.fusionbox.com">Denver SEO companies</a> make <a href="http://seo.fusionbox.com/service/search-engine-marketing/">search engine marketing</a> sound difficult and mysterious. It's not. Getting to the top of Google comes down to three key things: content, links and code. <br /><br /><span style="font-weight: bold;">Content</span> - When you add useful, relevant content that includes your keywords, you are adding value to your user. Google will reward you by bringing you up in the search engines. Content is the most important aspect of SEO.<br /><br /><span style="font-weight: bold;">Links</span> - The more relevant sites that are linking to you, the higher the rank. Inbound links from quality, relevant sites shows authority.<br /><br /><span style="font-weight: bold;">Code</span> - The more standard and accessible your code is, the easier it is for Google to spider it. Create code that uses structural CSS and is W3C-compliant. <br /><br /><a href="http://www.fusionbox.com">Fusionbox</a> has worked with many Denver search engine marketing clients to help them increase their leads, sales, and donations by using the above best practices.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-68797656356304195852009-02-15T22:39:00.001-07:002009-05-14T23:21:08.535-06:00Fusionbox Focuses on Web TechnologyAlexander Groth, <a href="http://www.fusionbox.com">Fusionbox’s</a> founder, is a programmer by trade. He founded Fusionbox because he knew there would be demand for a company with superior technical skills.<br /><a href="http://www.fusionbox.com"><br />Fusionbox</a> does not do logo development, radio, television, outdoor or any other type of advertising services, nor do we plan to. We do web and we love it. We are experts in usability, <a href="http://fusionbox.com/service/1/">interactive design best practices</a>, navigational best practices, internet marketing and especially at creating content management that is full of features and incredibly easy for non-technical people to use.<br /><br />Over the years <a href="http://www.fusionbox.com">Fusionbox</a> has seen many agencies in Colorado launch web departments that have failed. Knowing interactive really well takes years of experience and learning. Agencies struggle to recruit, hire and retain technical people because they don’t speak the language (geek speak). Agencies often bring us in as their de facto web department. We have long-term relationships with two ad agencies in California and have launched many sites for their clients.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-89648272689874071242009-02-12T18:22:00.004-07:002009-05-14T23:24:29.965-06:00Fusionbox ProcessSeth Godin's blog today talked about Algorithms. When strict Algorithms or formulas drive business, success is not always forthcoming. Ideas, methods, and products that warp, evolve, and expand win.<br /><br />At <a href="http://www.fusionbox.com">Fusionbox</a>, a <a href="http://fusionbox.com/contact/">Denver web design</a> and <a href="http://fusionbox.com/service/2/">agile software development</a> agency where I work, our process has always been to define, design, measure and refine. Then, we complete the entire process over again. This means we embrace change, but only change when the data backs it up.<br /><br />So, if we launched a <a href="http://seo.fusionbox.com">search engine marketing campaign</a>, based on what we thought was a good strategy, we would then look at analytics to see if the numbers backed up our thinking. If the numbers don't show success, we move in a different direction. If the numbers show success, we focus more resources on that strategy with slight variations to test success.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-57288447747399871812009-02-12T18:20:00.000-07:002009-02-12T18:21:38.539-07:00I'm Less Than 2%<div style="line-height: 1.5em; font-size: 13px; background: url('http://static.43things.com/images/book/quiz_bkg.jpg') no-repeat; width: 500px; height: 160px; padding: 45px 0 0 140px;">I took the 43 Things Personality Quiz and found out I'm a<br /><div><strong>Self-Knowing Extroverted Tree Hugger</strong></div><div><a href="http://www.43things.com/book#quiz"><img src="'http://static.43things.com/images/book/take_quiz_small.gif'" /></a> <a href="http://www.amazon.com/Dream-List-Do-Experts-43Things-com/dp/0761151265" style="background:none;"><img src="'http://static.43things.com/images/book/buy_book_small.gif'" /></a></div></div><div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-80797475706676880352009-02-10T21:56:00.003-07:002009-02-10T22:04:16.998-07:00Twitter Bandwagon<rant>Begin rant:<br /><br />Six months ago, everyone wanted a Facebook page. Six months before that, everyone wanted a corporate blog. Now, everyone wants a Twitter account for their business. Before you take the time/energy=money, step back and ask yourself whether Twitter will bring you more sales, leads, brand awareness or relationships with your clients.<br /><br />A blog is a great way to add keyword-heavy content. Who cares if anyone ever reads that content? A Facebook page is easy to set up and manage. Twitter is a commitment and does not have any search engine marketing benefit.<br /><br />If done well, however, it's a great way to touch your clients and keep your brand top-of-mind. (Best be posting interesting, relevant information, though. Don't just talk about boring company news. Create some thought leadership.)<br /><br />End rant.<br /><br />This rant brought to you by Ivy Hastings, account director at Fusionbox, a <a href="http://www.fusionbox.com">Denver web design company</a>.<br /><br /></rant><div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-65596094905289217062009-02-09T22:11:00.004-07:002009-05-14T23:25:07.192-06:00Yay - We are Hiring<a href="http://www.fusionbox.com">Fusionbox</a> is hiring again. We have two new <a href="http://seo.fusionbox.com/about">search engine marketing</a> clients in the fitness industries and we have a complex <a href="http://fusionbox.com/service/2/">web development</a> project starting in the next couple months including video uploads, ratings, comments, social networking, ecommerce, etc.<br /><br />We have 40 hour work weeks so you can have your life back. Enjoy beer in the fridge, foos ball, and decent salaries. Fusionbox has some of the smartest web developers in all of Colorado who work on challenging object oriented projects. (Sick of content management yet?)<br /><br />Our<a href="http://seo.fusionbox.com/service/search-engine-marketing/"> search engine marketing work</a> is strategic. It's not just cranking out content and linkbuilding. Our guys are creating integrated solutions that include paid, organic, social media, and <a href="http://seo.fusionbox.com/service/online-pr/">online pr</a>.<br /><br />So, if you are a <a href="http://fusionbox.com/service/2/">Denver web development</a> badass or a <a href="http://seo.fusionbox.com/">Denver internet marketing</a> pro who thrives on results, hit us up.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-42354456875917095092009-02-06T17:23:00.002-07:002009-02-06T17:35:31.375-07:00More New ClientsWe've had quite the busy week with new clients at Fusionbox, a <a href="http://fusionbox.com/service/">Denver web design</a> and development shop.<br /><br />We are working with one of the top television affiliates in the country to develop a new socially interactive site that will include user reviews, comments, and ratings. It's top secret until launch.<br /><br />We developed some designs for one of our clients who is pitching to Target for a new product line with an instructional cooking video site. I'm a foodinista so this was so fun for me. She loved what our design team came up with.<br /><br />We signed a deal with Fitness Together, one of the fastest growing franchisors in the company. We'll be working with them and Sukle to create a new <a href="http://seo.fusionbox.com/service/search-engine-marketing/">search engine friendly</a> site and they've signed up with us for a monthly <a href="http://http://seo.fusionbox.com/service/search-engine-optimization/">search engine marketing</a> package.<br /><br />Finally, we ran the numbers for Morris Animal Foundation and there donations are up 48% over this time last year. Amazing!!<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-12909569679122262692009-02-02T20:17:00.006-07:002009-02-02T20:23:17.973-07:00Fusionbox RevenuesFusionbox, the <a href="http://www.fusionbox.com/">Denver web design company</a> I work for, has grown its revenue by over 50% in the last year. How did we get all that business? By having top search engine placement. But, we also were very careful about the clients that we did partner with. And, we insisted on partnership.<br /><br />When we are able to work closely with clients and they listen to our advice, we do very well.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-69860095576620997322008-12-15T22:08:00.002-07:002008-12-15T22:14:06.061-07:00New Stats for Morris Animal FoundationToday we reported the latest numbers for the Morris Animal Foundation. Since we launched the search engine friendly site, traffic has gone up 36%. That's just in one month since the launch. Here are other key stats:<br /><br /><ul><li>Traffic nearly tripled (up 171%) compared to this time last year</li></ul><ul><li>Search Engine Visibility, Total Search Engine Traffic up 458.36% compared to this time last year (More traffic from this source indicates better organic rankings and higher ad click-through rates) and is up 51% compared to October</li></ul><ul><li>Google Adwords Grant CTR Performance up 80% compared to last month. We achieved significant improvements through optimization of both keywords and ad copy in individual campaigns and as a result we more than doubled the amount of traffic from this source</li></ul>Contact Fusionbox, a <a href="http://www.fusionbox.com">Denver advertising agency</a>, to see how we can drive sales and leads through search engine marketing and usability improvements.<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-21680598122977551662008-12-14T19:43:00.000-07:002008-12-14T19:45:11.690-07:00Fusionbox Adds StaffDenver, Colorado, December 14, 2008 - Fusionbox, a <a href="http://www.fusionbox.com">Denver advertising agency</a>, with offices in New Orleans, Louisiana is proud to announce two additions to our design and account management teams.<br /><br />Fusionbox continues to grow and expands its services and client list. To manage new business, Fusionbox has added Lindsey Jamieson as to the team as an account manager. Lindsey comes from now defunct <a href="http://www.fusionbox.com">Denver advertising agency</a>, McClain Finlon. “Lindsey came very highly recommended from our contacts at McClain Finlon,” said Ivy Hastings, Account Manager at Fusionbox. “Lindsey was one of the star project managers there and has the upbeat and caring personality we look for in Account Managers.” Lindsey holds a degree in Marketing and <a href="http://www.fusionbox.com/service">Advertising</a> from Colorado State University.<br /><br />More and more clients have been coming to Fusionbox as a full service <a href="http://www.fusionbox.com/contact">advertising agency</a>. “Our focus has always been <a href="http://seo.fusionbox.com">interactive</a>, but we are seeing clients use print advertising and direct mail to drive clients to the web for conversion,” said Ivy Hastings. “We've been really effective in using print and email for lead generation programs.” To add to our services, Fusionbox hired Casey McAllister to the New Orleans team. Casey is a longtime resident of New Orleans and has developed branding for New Orleans institutions like the Preservation Hall Jazz Band. Casey is a natural addition to our team. He brings many years of branding and print design as well as <a href="http://www.fusionbox.com/portfolio">web design</a> to our team.<br /><br />Fusionbox is thrilled to welcome Lindsey and Casey to our growing teams in Denver and New Orleans. Fusionbox team members are among the brightest in the advertising and interactive industry in Denver and New Orleans and is a key factor in Fusionbox's continuing growth and success in the <a href="http://www.fusionbox.com">Denver advertising</a>, <a href="http://fusionbox.com/portfolio">web design</a>, <a href="http://www.fusionbox.com/service/2/">web development</a> and <a href="http://seo.fusionbox.com">search engine marketing</a> industry.<br /><br /><br />About Fusionbox: Fusionbox, a <a href="http:www.fusionbox.com">Denver advertising agency</a>, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Our work results in a direct and measurable financial impact on your business. We were founded and built by a business strategist and a programmer. That combination makes our work technically superior and gives us the expertise needed to solve your business challenges and increase revenues instead of just focusing on design. Fusionbox services include search engine marketing, web development, web design, and RIA development. We have offices in San Francisco, Denver and New Orleans. For more information, call 303-952-7490 or visit www.fusionbox.com.<br /><br /><br />CONTACT:<br />Ivy Hastings<br />Fusionbox<br />www.fusionbox.com<br />303-952-7490<br />ihastings (at) fusionbox.com<div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-12957819.post-22448197100575170002008-12-08T17:45:00.006-07:002008-12-08T19:04:49.128-07:00How We Increased Donations for a Non Profit in a Down MarketIn June of this year, Fusionbox took over the management of the <a href="http://www.morrisanimalfoundation.org">Morris Animal Foundation's</a> site from Morris' ad agency. The Morris Animal Foundation funds research to protect, treat and cure animal disease. The agency was not getting results from a pay-per-click campaign that they launched. (CTR was .003%) This was just not the agency's expertise so they referred Morris to us. <br /><br />Since we have been managing the site, traffic has increased by a whopping 50% over last year and continues to go up by an average of 10% a month. Donations in October were 15% higher than they were last year despite news about the economy. <br /><br />Here's how we did it:<br /><br />Our brilliant <a href="http://seo.fusionbox.com/service/pay-per-click-marketing/">pay-per-click expert</a> took the list of keywords that the agency had created and cut it down dramatically. That list had hundreds of keyword that were related to obscure animal diseases that were getting no search volume-- no clicks ever. We cut them out. Further, the list of keywords did not include donation-related keywords like, "saving animals", "donate to save animals", etc. Our SEO developed several different campaigns around the key performance indicators that we established with the client. (All of the KPIs tied to the non-profits mission and vision.) One of the campaigns was used to test different donation-related keywords with different messaging. The click-through rate started going up and up. As we monitored the campaign, we gathered data on what worked and what did not and kept refining the messaging and the keyword list. As of October, the click-through rate is at an impressive 1.78%.<br /><br />One of our goals were to increase awareness with a younger generation. In order to do this, Fusionbox created a <a href="http://seo.fusionbox.com/service/social-media-marketing/">social media marketing</a> campaign. The campaign included a Facebook cause and page, a YouTube channel, and a presence on MySpace. Influential bloggers also played a role by posting about the Morris cause and targeted advertising on Facebook rounded out the effort.<br /><br />We still had one problem, though: <a href="http://seo.fusionbox.com/service/search-engine-marketing/">organic search engine placement</a>. The Morris site was ranking better for some keywords but our organic rank was not what we wanted it to be. The site that the original developers created used a content management system to control the whole site. (Warning to anyone looking to redo a site: Do not create a site that is 100% controlled by a CMS unless you can change titles and tags for <span style="font-weight:bold;">EVERY</span> page.) Because of the way the site was created, it was impossible to write metadata for every page. <br /><br />So, what did we do? We recreated the entire site to be search-engine friendly from the start. Our strategy included:<br /><br /> Rewriting content to include keywords<br /> Developing seo-friendly code<br /> Creating titles and tags for every page<br /> Developing internal links of keywords<br /> Renaming pages with keywords<br /> Optimizing digital assets<br /> Creating <a href="http://seo.fusionbox.com/service/content-generation/">content management</a> for sections of the site that would change <br /> Refreshing the website design to be more modern<br /> Fixing usability issues in the navigation<br /> Creating more calls-to-action to donate<br /> Simplified the donation process<br /> Creating measurable conversion goals<br /><br />One of the most important aspects of the site was to redo all of the donation forms to measure our efforts. Our Search Engine Marketing team can now determine what keywords are converting best in order to use up our entire Google Grant. Our process has always been to design, measure and refine and now we could walk the talk <br /> <br />The site has been live for about a couple of weeks now and so far, the response is very good. It will take a few months to see the full impact of redoing the site in terms of organic search position, but we're very confident that donations will continue to go up as the economy tanks-- not an easy task.<br /><br /><span style="font-weight:bold;">Lessons learned: </span><br />Create your focused keyword list with your goals top of mind<br />Don't hire an ad agency to do an interactive agency's job. <a href="http://seo.fusionbox.com/service/search-engine-optimization/">SEO</a>, <a href="http://seo.fusionbox.com/service/usability-consulting/">usability</a>, and <a href="http://seo.fusionbox.com/service/web-design/">web design</a> is a specialized field. <br />Combine paid, organic and social media tactics for maximum results.<br />Always design, measure and refine.<br /><br />Hit me up if you want to discuss how we might help you. All this stuff works for businesses too. Now is the time to shift ad dollars away from traditional advertising to interactive.<br /><br /><a href="http://www.addthis.com/bookmark.php" onclick="window.open('http://www.addthis.com/bookmark.php?pub=ihastings&url='+encodeURIComponent(location.href)+'&title='+encodeURIComponent(document.title), 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no'); return false;" title="Bookmark using any bookmark manager!" target="_blank"><img src="http://www.addthis.com/images/button1-bm.gif" alt="AddThis Social Bookmark Button" border="0" height="16" width="125" /></a><br /><br /><!-- AddThis Bookmark Button END --><div class="blogger-post-footer"><script type="text/javascript" src="http://del.icio.us/feeds/js/networkbadge/ivyfusionbox?name;icon"></script></div>Unknownnoreply@blogger.com0