Interactive agencies in Denver and elsewhere are taking business from traditional agencies because those they continue to struggle with their interactive services. We see it all the time. Many agencies are focused solely on design and don’t consider usability, search engine marketing or even conversion rates.
Case in point. We helped a Denver advertising agency cut up and program their site. I asked them what their goals were as they related to the new website design. They said they wanted to use the site as a lead generation tool. This was ironic since they had placed the “Contact Us” link at the very bottom left of the site in tiny font where no one would see it because they did not like “how it looked” in the top navigation.
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