Tuesday, February 12, 2008

What is Digital PR?

  • “In a first-of-its-kind online study commissioned by Google , researchers discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent. “ - Enquiro Research – www.enquiro.com

Online PR allows brands to:

  • Control their online message by engaging in online conversations

  • Build brand awareness by coming up higher in more and varied searches

  • Online PR allows companies to position themselves as Thought Leaders in designated areas. This increases brand awareness, traffic, awareness, and loyalty

The list of benefits goes on and on. Here are some of the tactics we employ:

    • Creating keyword-heavy content to attract searches of all different types

    • Developing links to the site from authority sites

    • Getting on directories, lists, blogs, finance discussions and talking about Superior

    • Creating and submitting press releases to online press distributors

    • Developing content and getting published on online industry sites

For more information on social media and online PR, visit our Denver Internet Marketing site at: http://seo.fusionbox.com.

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