Many Marketers are wondering how they can use RSS Feeds to leverage their marketing initiatives. RSS Feeds are the ultimate in permission marketing because they allow users to subscribe to content updates that they receive immediately in their aggregators. This means marketers can commumnicate immediately to the clients and partners who are most interested in their company. And the best part is, it's free.
Additionally, RSS Feeds have the added benefit of getting users back to your site. RSS fed content that is filled with links, means users can link directly back to your site and read more about your products, news, or services.
The advent of RSS Feeds could even mean the death of traditional press releases. Take this example from Google. When the government asked Google to release search records, Google made the decision to get the word out by posting it on their blog. This meant that news outlets had to go directly to Google's blog to get the news. This also levels the playing field because industry insiders get the news the same way everyday users do-- by subscribing to Google's RSS feed of their blog.
RSS has quickly changed the landscape for communication with clients, the press, investors, and especially potential clients. Keep your name in front of interested parties on a permission basis by creating an RSS Feed for your blog, news, or even your press releases.
Ivy Hastings is a Project Manager at Fusionbox, a Denver web design and development company. A graduate of UC Berkeley, Ivy has published many articles about Internet Marketing. She currently sits on the Board of Directors for Arts Street, a local non-profit that teaches at-risk youth the craft and business of the Arts.
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