Fusionbox and Traffic Direct Achieve Top Search Engine Results for QualMark

Fusionbox and Traffic Direct worked together to redevelop QualMark's website in order to increase their search engine position. The results were beyond our expectations.

Read the case study below:

The Client: QualMark Corporation

QualMark Corporation, the knowledge leader in accelerated testing, is based in Denver Colorado. Their HALT (Highly Accelerated Life Testing) and HASS (Highly Accelerated Stress Screening) methods enable industry leaders in electronics, medical devices, automotive, military and aerospace to launch better products to market faster while reducing development cost.

The Challenge:

Improve search engine positioning for targeted keywords.

The Solution:

A search on Google with QualMark's targeted keywords resulted in QualMark coming up on the fourth page of Google. QualMark's competitors were enjoying much better keyword results, and QualMark, being a leader in the industry, recognized that they needed to maintain a competitive position on Google in order to capture new market share.

Fusionbox and Traffic Direct performed a code review of QualMark's current code and recommended the site be redesigned to eliminate all JavaScripting, and excess HTML. The site was initially designed by a graphic designer who had little knowledge of writing HTML with search engine results in mind. Traffic Direct wanted to decrease the ratio of code to keywords, so the search engine spiders could access QualMark's wealth of relevant content.

The Traffic Direct and Fusionbox teams recreated every single page of the 100 page site using our best practices for building search engine-friendly sites. The code for the home page was reduced from over 900 lines of code to under 100 lines of code. Fusionbox also created meta information and new page titles and descriptions for each of the 100 pages. We also recommended that the keywords be represented as links on the home page if possible.

The Results:

As a result of the recoding of QualMark's site, the company's search engine position increased dramatically. The site went from being listed on the fourth page of Google, to becoming first on Google for its targeted keywords. As a result of the new search engine results, QualMark has received more sales leads from first time buyers.