Fusionbox, the Denver web design company has a rule of thumb for getting high organic rank for our clients through search engine marketing. We believe that if it is good for the user, it's good for your search engine ranking.
Many Denver SEO companies make search engine marketing sound difficult and mysterious. It's not. Getting to the top of Google comes down to three key things: content, links and code.
Content - When you add useful, relevant content that includes your keywords, you are adding value to your user. Google will reward you by bringing you up in the search engines. Content is the most important aspect of SEO.
Links - The more relevant sites that are linking to you, the higher the rank. Inbound links from quality, relevant sites shows authority.
Code - The more standard and accessible your code is, the easier it is for Google to spider it. Create code that uses structural CSS and is W3C-compliant.
Fusionbox has worked with many Denver search engine marketing clients to help them increase their leads, sales, and donations by using the above best practices.
Showing posts with label Fusionbox. Show all posts
Showing posts with label Fusionbox. Show all posts
Wednesday, April 08, 2009
Sunday, February 15, 2009
Fusionbox Focuses on Web Technology
Alexander Groth, Fusionbox’s founder, is a programmer by trade. He founded Fusionbox because he knew there would be demand for a company with superior technical skills.
Fusionbox does not do logo development, radio, television, outdoor or any other type of advertising services, nor do we plan to. We do web and we love it. We are experts in usability, interactive design best practices, navigational best practices, internet marketing and especially at creating content management that is full of features and incredibly easy for non-technical people to use.
Over the years Fusionbox has seen many agencies in Colorado launch web departments that have failed. Knowing interactive really well takes years of experience and learning. Agencies struggle to recruit, hire and retain technical people because they don’t speak the language (geek speak). Agencies often bring us in as their de facto web department. We have long-term relationships with two ad agencies in California and have launched many sites for their clients.
Fusionbox does not do logo development, radio, television, outdoor or any other type of advertising services, nor do we plan to. We do web and we love it. We are experts in usability, interactive design best practices, navigational best practices, internet marketing and especially at creating content management that is full of features and incredibly easy for non-technical people to use.
Over the years Fusionbox has seen many agencies in Colorado launch web departments that have failed. Knowing interactive really well takes years of experience and learning. Agencies struggle to recruit, hire and retain technical people because they don’t speak the language (geek speak). Agencies often bring us in as their de facto web department. We have long-term relationships with two ad agencies in California and have launched many sites for their clients.
Thursday, February 12, 2009
Fusionbox Process
Seth Godin's blog today talked about Algorithms. When strict Algorithms or formulas drive business, success is not always forthcoming. Ideas, methods, and products that warp, evolve, and expand win.
At Fusionbox, a Denver web design and agile software development agency where I work, our process has always been to define, design, measure and refine. Then, we complete the entire process over again. This means we embrace change, but only change when the data backs it up.
So, if we launched a search engine marketing campaign, based on what we thought was a good strategy, we would then look at analytics to see if the numbers backed up our thinking. If the numbers don't show success, we move in a different direction. If the numbers show success, we focus more resources on that strategy with slight variations to test success.
At Fusionbox, a Denver web design and agile software development agency where I work, our process has always been to define, design, measure and refine. Then, we complete the entire process over again. This means we embrace change, but only change when the data backs it up.
So, if we launched a search engine marketing campaign, based on what we thought was a good strategy, we would then look at analytics to see if the numbers backed up our thinking. If the numbers don't show success, we move in a different direction. If the numbers show success, we focus more resources on that strategy with slight variations to test success.
Labels:
denver advertising agency,
Denver Interactive Agency,
Denver Internet Marketing,
Denver web design,
Fusionbox
Monday, February 09, 2009
Yay - We are Hiring
Fusionbox is hiring again. We have two new search engine marketing clients in the fitness industries and we have a complex web development project starting in the next couple months including video uploads, ratings, comments, social networking, ecommerce, etc.
We have 40 hour work weeks so you can have your life back. Enjoy beer in the fridge, foos ball, and decent salaries. Fusionbox has some of the smartest web developers in all of Colorado who work on challenging object oriented projects. (Sick of content management yet?)
Our search engine marketing work is strategic. It's not just cranking out content and linkbuilding. Our guys are creating integrated solutions that include paid, organic, social media, and online pr.
So, if you are a Denver web development badass or a Denver internet marketing pro who thrives on results, hit us up.
We have 40 hour work weeks so you can have your life back. Enjoy beer in the fridge, foos ball, and decent salaries. Fusionbox has some of the smartest web developers in all of Colorado who work on challenging object oriented projects. (Sick of content management yet?)
Our search engine marketing work is strategic. It's not just cranking out content and linkbuilding. Our guys are creating integrated solutions that include paid, organic, social media, and online pr.
So, if you are a Denver web development badass or a Denver internet marketing pro who thrives on results, hit us up.
Labels:
Denver Interactive Agency,
Denver Internet Marketing,
Denver Web development,
Fusionbox,
jobs
Tuesday, November 18, 2008
Fusionbox Adds Staff
Fusionbox is thrilled to announce the addition of Lindsey Jamieson to our Denver Interactive Team. Lindsey was one of the rising stars at McClain Finlon and she brings project management and account management experience to the table. We love her because she is smart as a whip, super energetic, and wins people over instantly.
Friday, November 14, 2008
Fusionbox Web Site Design and Development
Fusionbox Web Site Design and Development: "Search Marketing Boosts Brand Awareness"
Fusionbox is going on seven years as a Denver web design, Denver web development and Denver search engine marketing firm. When I tell people where I work, they almost always say they have heard of Fusionbox. This is true despite the fact that we have never done any traditional advertising. I'm convinced this is true because we dominate the organic rank for many of our keywords. And doing this creates brand awareness.
I spend quite a bit of time talking to clients about the tremendous return on investment that organic search engine marketing can bring. Most clients know that seo means getting to the top of Google, but not every client knows that a search engine marketing initiative can have the same benefits as a traditional PR campaign.
Here's a quote from Enquiro that illustrates this point:
"In a first-of-its-kind online study commissioned by Google, researchers discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent." - Enquiro Research - www.enquiro.com.
Contact Fusionbox to find out how internet marketing can spread your brand awareness and effect your bottom line.
Fusionbox is going on seven years as a Denver web design, Denver web development and Denver search engine marketing firm. When I tell people where I work, they almost always say they have heard of Fusionbox. This is true despite the fact that we have never done any traditional advertising. I'm convinced this is true because we dominate the organic rank for many of our keywords. And doing this creates brand awareness.
I spend quite a bit of time talking to clients about the tremendous return on investment that organic search engine marketing can bring. Most clients know that seo means getting to the top of Google, but not every client knows that a search engine marketing initiative can have the same benefits as a traditional PR campaign.
Here's a quote from Enquiro that illustrates this point:
"In a first-of-its-kind online study commissioned by Google, researchers discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent." - Enquiro Research - www.enquiro.com.
Contact Fusionbox to find out how internet marketing can spread your brand awareness and effect your bottom line.
Labels:
Denver Internet Marketing,
Denver search engine marketing,
Denver web design,
Denver Web development,
Fusionbox,
Internet Marketing
Denver Interactive Marketing News from Fusionbox – Colorado's Premier Interactive Agency
Denver Interactive Marketing News from Fusionbox – Colorado's Premier Interactive Agency: "Fusionbox has just completed and launched a redesign of the Morris Animal Foundation website in order to make the code search engine friendly and to fix usability issues, and limitations of their current CMS.
Fusionbox has quite a bit of success with the Morris Animal Foundation site whose donations are up 23% over last year despite the economy because of our search engine marketing efforts.
We've also created a new site for Morris for their Happy Healthy Cat Campaign. We'll be launching a search engine marketing and social media marketing campaign to get the word out on this great cause."
Fusionbox has quite a bit of success with the Morris Animal Foundation site whose donations are up 23% over last year despite the economy because of our search engine marketing efforts.
We've also created a new site for Morris for their Happy Healthy Cat Campaign. We'll be launching a search engine marketing and social media marketing campaign to get the word out on this great cause."
Friday, March 09, 2007
Jabbits Launches
This is a development project that we did at Fusionbox. We did the design, the Flash video, and an engine that connects to your web cam automatically to record questions and answers.
Labels:
Denver Web development,
Fusionbox,
web design
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