Alexander Groth, Fusionbox’s founder, is a programmer by trade. He founded Fusionbox because he knew there would be demand for a company with superior technical skills.
Fusionbox does not do logo development, radio, television, outdoor or any other type of advertising services, nor do we plan to. We do web and we love it. We are experts in usability, interactive design best practices, navigational best practices, internet marketing and especially at creating content management that is full of features and incredibly easy for non-technical people to use.
Over the years Fusionbox has seen many agencies in Colorado launch web departments that have failed. Knowing interactive really well takes years of experience and learning. Agencies struggle to recruit, hire and retain technical people because they don’t speak the language (geek speak). Agencies often bring us in as their de facto web department. We have long-term relationships with two ad agencies in California and have launched many sites for their clients.
Showing posts with label Denver Interactive Agency. Show all posts
Showing posts with label Denver Interactive Agency. Show all posts
Sunday, February 15, 2009
Thursday, February 12, 2009
Fusionbox Process
Seth Godin's blog today talked about Algorithms. When strict Algorithms or formulas drive business, success is not always forthcoming. Ideas, methods, and products that warp, evolve, and expand win.
At Fusionbox, a Denver web design and agile software development agency where I work, our process has always been to define, design, measure and refine. Then, we complete the entire process over again. This means we embrace change, but only change when the data backs it up.
So, if we launched a search engine marketing campaign, based on what we thought was a good strategy, we would then look at analytics to see if the numbers backed up our thinking. If the numbers don't show success, we move in a different direction. If the numbers show success, we focus more resources on that strategy with slight variations to test success.
At Fusionbox, a Denver web design and agile software development agency where I work, our process has always been to define, design, measure and refine. Then, we complete the entire process over again. This means we embrace change, but only change when the data backs it up.
So, if we launched a search engine marketing campaign, based on what we thought was a good strategy, we would then look at analytics to see if the numbers backed up our thinking. If the numbers don't show success, we move in a different direction. If the numbers show success, we focus more resources on that strategy with slight variations to test success.
Tuesday, February 10, 2009
Twitter Bandwagon
Six months ago, everyone wanted a Facebook page. Six months before that, everyone wanted a corporate blog. Now, everyone wants a Twitter account for their business. Before you take the time/energy=money, step back and ask yourself whether Twitter will bring you more sales, leads, brand awareness or relationships with your clients.
A blog is a great way to add keyword-heavy content. Who cares if anyone ever reads that content? A Facebook page is easy to set up and manage. Twitter is a commitment and does not have any search engine marketing benefit.
If done well, however, it's a great way to touch your clients and keep your brand top-of-mind. (Best be posting interesting, relevant information, though. Don't just talk about boring company news. Create some thought leadership.)
End rant.
This rant brought to you by Ivy Hastings, account director at Fusionbox, a Denver web design company.
Monday, February 09, 2009
Yay - We are Hiring
Fusionbox is hiring again. We have two new search engine marketing clients in the fitness industries and we have a complex web development project starting in the next couple months including video uploads, ratings, comments, social networking, ecommerce, etc.
We have 40 hour work weeks so you can have your life back. Enjoy beer in the fridge, foos ball, and decent salaries. Fusionbox has some of the smartest web developers in all of Colorado who work on challenging object oriented projects. (Sick of content management yet?)
Our search engine marketing work is strategic. It's not just cranking out content and linkbuilding. Our guys are creating integrated solutions that include paid, organic, social media, and online pr.
So, if you are a Denver web development badass or a Denver internet marketing pro who thrives on results, hit us up.
We have 40 hour work weeks so you can have your life back. Enjoy beer in the fridge, foos ball, and decent salaries. Fusionbox has some of the smartest web developers in all of Colorado who work on challenging object oriented projects. (Sick of content management yet?)
Our search engine marketing work is strategic. It's not just cranking out content and linkbuilding. Our guys are creating integrated solutions that include paid, organic, social media, and online pr.
So, if you are a Denver web development badass or a Denver internet marketing pro who thrives on results, hit us up.
Friday, February 06, 2009
More New Clients
We've had quite the busy week with new clients at Fusionbox, a Denver web design and development shop.
We are working with one of the top television affiliates in the country to develop a new socially interactive site that will include user reviews, comments, and ratings. It's top secret until launch.
We developed some designs for one of our clients who is pitching to Target for a new product line with an instructional cooking video site. I'm a foodinista so this was so fun for me. She loved what our design team came up with.
We signed a deal with Fitness Together, one of the fastest growing franchisors in the company. We'll be working with them and Sukle to create a new search engine friendly site and they've signed up with us for a monthly search engine marketing package.
Finally, we ran the numbers for Morris Animal Foundation and there donations are up 48% over this time last year. Amazing!!
We are working with one of the top television affiliates in the country to develop a new socially interactive site that will include user reviews, comments, and ratings. It's top secret until launch.
We developed some designs for one of our clients who is pitching to Target for a new product line with an instructional cooking video site. I'm a foodinista so this was so fun for me. She loved what our design team came up with.
We signed a deal with Fitness Together, one of the fastest growing franchisors in the company. We'll be working with them and Sukle to create a new search engine friendly site and they've signed up with us for a monthly search engine marketing package.
Finally, we ran the numbers for Morris Animal Foundation and there donations are up 48% over this time last year. Amazing!!
Sunday, December 14, 2008
Fusionbox Adds Staff
Denver, Colorado, December 14, 2008 - Fusionbox, a Denver advertising agency, with offices in New Orleans, Louisiana is proud to announce two additions to our design and account management teams.
Fusionbox continues to grow and expands its services and client list. To manage new business, Fusionbox has added Lindsey Jamieson as to the team as an account manager. Lindsey comes from now defunct Denver advertising agency, McClain Finlon. “Lindsey came very highly recommended from our contacts at McClain Finlon,” said Ivy Hastings, Account Manager at Fusionbox. “Lindsey was one of the star project managers there and has the upbeat and caring personality we look for in Account Managers.” Lindsey holds a degree in Marketing and Advertising from Colorado State University.
More and more clients have been coming to Fusionbox as a full service advertising agency. “Our focus has always been interactive, but we are seeing clients use print advertising and direct mail to drive clients to the web for conversion,” said Ivy Hastings. “We've been really effective in using print and email for lead generation programs.” To add to our services, Fusionbox hired Casey McAllister to the New Orleans team. Casey is a longtime resident of New Orleans and has developed branding for New Orleans institutions like the Preservation Hall Jazz Band. Casey is a natural addition to our team. He brings many years of branding and print design as well as web design to our team.
Fusionbox is thrilled to welcome Lindsey and Casey to our growing teams in Denver and New Orleans. Fusionbox team members are among the brightest in the advertising and interactive industry in Denver and New Orleans and is a key factor in Fusionbox's continuing growth and success in the Denver advertising, web design, web development and search engine marketing industry.
About Fusionbox: Fusionbox, a Denver advertising agency, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Our work results in a direct and measurable financial impact on your business. We were founded and built by a business strategist and a programmer. That combination makes our work technically superior and gives us the expertise needed to solve your business challenges and increase revenues instead of just focusing on design. Fusionbox services include search engine marketing, web development, web design, and RIA development. We have offices in San Francisco, Denver and New Orleans. For more information, call 303-952-7490 or visit www.fusionbox.com.
CONTACT:
Ivy Hastings
Fusionbox
www.fusionbox.com
303-952-7490
ihastings (at) fusionbox.com
Fusionbox continues to grow and expands its services and client list. To manage new business, Fusionbox has added Lindsey Jamieson as to the team as an account manager. Lindsey comes from now defunct Denver advertising agency, McClain Finlon. “Lindsey came very highly recommended from our contacts at McClain Finlon,” said Ivy Hastings, Account Manager at Fusionbox. “Lindsey was one of the star project managers there and has the upbeat and caring personality we look for in Account Managers.” Lindsey holds a degree in Marketing and Advertising from Colorado State University.
More and more clients have been coming to Fusionbox as a full service advertising agency. “Our focus has always been interactive, but we are seeing clients use print advertising and direct mail to drive clients to the web for conversion,” said Ivy Hastings. “We've been really effective in using print and email for lead generation programs.” To add to our services, Fusionbox hired Casey McAllister to the New Orleans team. Casey is a longtime resident of New Orleans and has developed branding for New Orleans institutions like the Preservation Hall Jazz Band. Casey is a natural addition to our team. He brings many years of branding and print design as well as web design to our team.
Fusionbox is thrilled to welcome Lindsey and Casey to our growing teams in Denver and New Orleans. Fusionbox team members are among the brightest in the advertising and interactive industry in Denver and New Orleans and is a key factor in Fusionbox's continuing growth and success in the Denver advertising, web design, web development and search engine marketing industry.
About Fusionbox: Fusionbox, a Denver advertising agency, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Our work results in a direct and measurable financial impact on your business. We were founded and built by a business strategist and a programmer. That combination makes our work technically superior and gives us the expertise needed to solve your business challenges and increase revenues instead of just focusing on design. Fusionbox services include search engine marketing, web development, web design, and RIA development. We have offices in San Francisco, Denver and New Orleans. For more information, call 303-952-7490 or visit www.fusionbox.com.
CONTACT:
Ivy Hastings
Fusionbox
www.fusionbox.com
303-952-7490
ihastings (at) fusionbox.com
Monday, December 08, 2008
Fusionbox Launches New Site for Morris Animal Foundation
FOR IMMEDIATE RELEASE
Morris Animal Foundation Works with Denver Interactive Agency to Launch Happy Healthy Cat Website
Denver, Colorado, December 02, 2008 - On behalf of the more than 80 million cats in America, Morris Animal Foundation (MAF) embarked on a mission to provide felines with their share of health care and research. The Healthy Happy Cat Campaign, launched Monday, Nov. 17, aims to help stop suffering and premature death in cats. MAF worked with their Denver web design agency, Fusionbox, to complete the new website.
There are more than 82 million cats in U.S. homes, making them America’s No. 1 pet. However, cats get less veterinary care and research than dogs. There’s also too few scientists studying feline health issues, according to the foundation.
The focus of the new campaign is to raise pet-owner awareness of feline health issues and increase funding for research and scientist training. To achieve this goal, MAF created a dedicated online resource with information on feline diseases and symptoms. Additional features include interactive blog entries and quizzes, MAF research success stories and resources for cat owners.
The foundation previously has funded projects in areas of feline health including diabetes, kidney and heart disease, cancer, urinary disorders, hyperthyroidism and infectious diseases.
Patricia Olson, DVM, Ph.D., MAF president and CEO, said that a tremendous amount of cat health research remains to be done. “Our goal is that the Happy Healthy Cat Campaign will give veterinarians the tools they need to dramatically improve the health and well-being of all cats,” she said in a statement.
Hill’s Pet Nutrition donated $1 million to the campaign in addition to a genetic database of research information to help scientists worldwide develop diagnostics and treatments for the most serious feline diseases.
About Morris Animal Foundation: Morris Animal Foundation, established in 1948, is dedicated to funding animal health research that protects, treats and cures companion animals, horses, and wildlife. MAF has been at the forefront of funding breakthrough research studies benefiting animals on all seven continents. MAF has its headquarters in Denver. Charity Navigator ranks MAF as a four-star charity, the highest rating. MAF is a BBB Wise Giving Alliance Charity Seal Holder. For more information, call 800.243.2345 or visit MorrisAnimalFoundation.org.
About Fusionbox: Fusionbox, a Denver web development company, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Our work results in a direct and measurable financial impact on your business. We were founded and built by a business strategist and a programmer. That combination makes our work technically superior and gives us the expertise needed to solve your business challenges and increase revenues instead of just focusing on design. Fusionbox services include search engine marketing, Denver web development, web design, and RIA development. We have offices in San Francisco, Denver and New Orleans. For more information, call 303-952-7490 or visit the Fusionbox website at www.fusionbox.com.
CONTACT:
Ivy Hastings
Fusionbox
www.fusionbox.com
303-952-7490
ihastings (at) fusionbox.com
Morris Animal Foundation Works with Denver Interactive Agency to Launch Happy Healthy Cat Website
Denver, Colorado, December 02, 2008 - On behalf of the more than 80 million cats in America, Morris Animal Foundation (MAF) embarked on a mission to provide felines with their share of health care and research. The Healthy Happy Cat Campaign, launched Monday, Nov. 17, aims to help stop suffering and premature death in cats. MAF worked with their Denver web design agency, Fusionbox, to complete the new website.
There are more than 82 million cats in U.S. homes, making them America’s No. 1 pet. However, cats get less veterinary care and research than dogs. There’s also too few scientists studying feline health issues, according to the foundation.
The focus of the new campaign is to raise pet-owner awareness of feline health issues and increase funding for research and scientist training. To achieve this goal, MAF created a dedicated online resource with information on feline diseases and symptoms. Additional features include interactive blog entries and quizzes, MAF research success stories and resources for cat owners.
The foundation previously has funded projects in areas of feline health including diabetes, kidney and heart disease, cancer, urinary disorders, hyperthyroidism and infectious diseases.
Patricia Olson, DVM, Ph.D., MAF president and CEO, said that a tremendous amount of cat health research remains to be done. “Our goal is that the Happy Healthy Cat Campaign will give veterinarians the tools they need to dramatically improve the health and well-being of all cats,” she said in a statement.
Hill’s Pet Nutrition donated $1 million to the campaign in addition to a genetic database of research information to help scientists worldwide develop diagnostics and treatments for the most serious feline diseases.
About Morris Animal Foundation: Morris Animal Foundation, established in 1948, is dedicated to funding animal health research that protects, treats and cures companion animals, horses, and wildlife. MAF has been at the forefront of funding breakthrough research studies benefiting animals on all seven continents. MAF has its headquarters in Denver. Charity Navigator ranks MAF as a four-star charity, the highest rating. MAF is a BBB Wise Giving Alliance Charity Seal Holder. For more information, call 800.243.2345 or visit MorrisAnimalFoundation.org.
About Fusionbox: Fusionbox, a Denver web development company, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Our work results in a direct and measurable financial impact on your business. We were founded and built by a business strategist and a programmer. That combination makes our work technically superior and gives us the expertise needed to solve your business challenges and increase revenues instead of just focusing on design. Fusionbox services include search engine marketing, Denver web development, web design, and RIA development. We have offices in San Francisco, Denver and New Orleans. For more information, call 303-952-7490 or visit the Fusionbox website at www.fusionbox.com.
CONTACT:
Ivy Hastings
Fusionbox
www.fusionbox.com
303-952-7490
ihastings (at) fusionbox.com
Tuesday, November 18, 2008
Fusionbox Adds Staff
Fusionbox is thrilled to announce the addition of Lindsey Jamieson to our Denver Interactive Team. Lindsey was one of the rising stars at McClain Finlon and she brings project management and account management experience to the table. We love her because she is smart as a whip, super energetic, and wins people over instantly.
From Search Engine Low Down
Couldn't have said it better myself...
From Jeremy at Search Engine Lowdown:
SEL: "Top 8 Most Important Things I’ve Learned About Interactive Marketing
It’s been my honor to follow Andy’s and Garrett’s lead for the last year. These were incredibly large shoes to fill, and moderating this blog is not something that I have taken lightly. My hope was that I’ve done it justice. And unless THK decides to generously give this blog to me, this will be my last post as I leave MSA today.
In the meanwhile, below are what I think are the most important tidbits of information that I’ve picked up about interactive marketing over the years. Some of them are pretty obvious, but then again:
1. Never forget that it is interactive. There is nothing more essential for conversion than a site that responds to the needs of the target market.
2. SEO never ends because it is a mindset, not a project.
3. The best way to have a search engine friendly site is to have clear and concise performance goals before the first line is coded. Your goals should affect the brand, the tone, the products, the pricing and the overall architecture. Retrofitting a site for SEO is almost always second best.
4. If you are not committing yourself to understanding and immersing yourself in your Web site’s analytics, you are in the wrong business.
5. PPC will never get less expensive. Success should be determined by overall conversion"
From Jeremy at Search Engine Lowdown:
SEL: "Top 8 Most Important Things I’ve Learned About Interactive Marketing
It’s been my honor to follow Andy’s and Garrett’s lead for the last year. These were incredibly large shoes to fill, and moderating this blog is not something that I have taken lightly. My hope was that I’ve done it justice. And unless THK decides to generously give this blog to me, this will be my last post as I leave MSA today.
In the meanwhile, below are what I think are the most important tidbits of information that I’ve picked up about interactive marketing over the years. Some of them are pretty obvious, but then again:
1. Never forget that it is interactive. There is nothing more essential for conversion than a site that responds to the needs of the target market.
2. SEO never ends because it is a mindset, not a project.
3. The best way to have a search engine friendly site is to have clear and concise performance goals before the first line is coded. Your goals should affect the brand, the tone, the products, the pricing and the overall architecture. Retrofitting a site for SEO is almost always second best.
4. If you are not committing yourself to understanding and immersing yourself in your Web site’s analytics, you are in the wrong business.
5. PPC will never get less expensive. Success should be determined by overall conversion"
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